Boîte á Trésors
For one day last year a town in Central America was covered in 8 million flower petals in a scene which was truly sublime.
While the rain of petals over Costa Rica was all part of a shoot for a Sony advertising campaign, the beautiful display stood out in its own right for the explosion of colour. You can watch this breathtaking campaign here. Organized by international advertising agency McCann, the idea was to cover the area near the Irazú Volcano — located in central Costa Rica — with a flower petal for every pixel in Sony’s 4K Ultra HD TV.
With the help of local residents, the vibrant and colourful flower petals picked from the surrounding regions, took them more than two weeks to pick the 3.5 tons of petals used to flood the streets with colour.
Watch the video.
Photographs courtesy of McCann who enlisted photographer Nick Meek to capture the colourful explosion.
Erik Johansson (Sweden/Germany)
Erik Johansson is a full time photographer and retoucher from Sweden based in Berlin, Germany. He works on both personal and commissioned projects and creates sometimes street illusions. Erik creates realistic photos of impossible scenes - capturing ideas, not moments: “To me photography is just a way to collect material to realize the ideas in my mind. I get inspired by things around me in my daily life and all kinds of things I see. Although one photo can consist hundreds of layers I always want it to look like it could have been captured. Every new project is a new challenge and my goal is to realize it as realistic as possible.” Erik has been invited to speak at the TED conference in London on how something can look real but at the same time be impossible.
© All images courtesy the artist
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